An American Designer

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AN  AMERICAN  DESIGNER

Henry Grethel  –  the designer, merchandiser and marketer  --  is actively extending his licensing program to include licensees who will have strong acceptance in the marketplace with his innovative design concepts and merchandising/marketing expertise.

The collections of Henry Grethel clearly embody the spirit of their creator:  elegant, understated and intelligent.  Known throughout his career for deftly combining the casual, modern essence of American sportswear with sophisticated colors and fine fabrics, Grethel is a vital creative force designing for the rapidly evolving lifestyles and priorities of today’s consumer.  The hallmark of Henry Grethel is versatile, handsome sportswear, furnishings and accessories distinguished by detail, value and comfort.

Millions of dollars have been spent advertising the Henry Grethel name in publications such as GQ, Esquire, Forbes, Interview, Vanity Fair, Conde Nast Traveler, Travel and Leisure, L.A. Style, Vogue, Mademoiselle, Elle, Sports Illustrated as well as being featured in articles in trade and consumer  press.

 

Henry Grethel’s marketing education and business experience had made him an entrepreneurial concept creator and product producer.  In addition to holding executive positions with major apparel companies  --  such as C. F.  Hathaway, Eagle Shirtmakers and Manhattan Industries  --  prior to debuting his own collections, he originated and developed the John Henry brand in men’s and women’s wear.  He has received numerous honors for marketing and design, including being elected a member of the prestigious Council of Fashion Designers of America.  In addition, Mr. Grethel designed the opening ceremony uniforms for the Men’s and women’s United States Olympic teams competing at the Albertville and Barcelona games. 

Henry Grethel, a major innovator in men’s sportswear, furnishings and accessories, was an early factor in business casual clothing and also has designed women’s sportswear collections that were featured by the finest stores in North America and Europe.  He is known for his extraordinary use of color that complements and enhances all of his designs.  His extensive exposure and experience  --  from licensor and designer to private and brand label builder and manufacturer  --  position him to create concepts to build upon his existing network of licenses.

The interconnected trademarks  --  Henry Grethel, Equipment by Henry Grethel, Henry Grethel Platinum and Henry Grethel Studio   --  represent originality, creativity and salability. Henry Grethel links image to sales.

 Designs make the market and Henry Grethel makes the designs.

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PHILOSOPHY

Henry Grethel has long been a respected name in the designer market.  Since 1978, when his first collection debuted, Grethel consistently has created handsome, well-styled apparel.  An expert interpreter of the new American lifestyle, he believes that today’s consumers are rejecting uniformity in business and casual dress.  Grethel is convinced men and women want clothes to complement and enhance their personalities:  good-looking, comfortable and versatile attire  …  “just beautiful clothes”  …  is how Grethel describes his design sensibility.