Joan Hansen & Company

• Services companies with licensing, franchising, marketing, promotion, and financial needs throughout the world.
  
• The Hansen organization combines licensing, franchising and commercial merchandising to create brands that dominate their respective industries in all channels of distribution.
  
• Merchandising and marketing planning; operational and profitability maximization; appraisals and merger and acquisition support.
  
• Hansen's organization, diversified experience, data accumulation and research facilities are effective and unique.
  

The Hansen organization is highly qualified, dedicated and has an enviable record of performance. Hansen has structured and innovated many licensing arrangements. Hansen, by its participations and position, is current on the thinking, attitudes and actions of licensors, licensees, retailers and consumers.

Hansen is involved in the major diversified aspects of licensing and has had dealings and contacts with the major licensors and licensees in most of the product categories. Equally effective are the unique, comprehensive, individualized solicitations and/or presentations which are directed to preselected, screened potentials identified by Hansen.

Hansen's ongoing extensive participation in markets and with products equips Hansen to monitor and evaluate licensees' qualitative and financial performances. Hansen directs Licensors' attention to Licensees' activities and results, and suggests actions for the benefit of the Licensors and Licensees.

We have reports and studies that furnish reference sources for and facilitate licensing development. These materials are prepared by the Hansen organization in response to clients' needs or as a result of our creative initiative; the major projects covered are merchandising plans, marketing plans, advertising and promotion, participation, production planning, financial analyses and projections, contract preparation and resolutions, and analyses of market conditions and financial appraisals.

Hansen is unique by virtue of its organization, data accumulation, research facilities, and intensive, diversified experience and each assignment is conscientiously and thoroughly processed. Hansen is the comprehensive licensing service organization. The Hansen organization is equipped to service companies of all sizes with licensing, franchising and financial needs. Compensation to Hansen can be structured on a fee basis, on a percentage basis, or a combination thereof.