Services

THE HANSEN ORGANIZATION EXCELS AT ADVISING CLIENTS as to whether they are qualified and the degree of success that may be achieved, product categories that will lend themselves to licensing, availability of licensed names or brands, pricing and positioning requirements, potential royalty terms and contract conditions, and the problems and pitfalls in launching and maintaining the licensing program.

Hansen's ongoing extensive participation in markets and with products equips Hansen to monitor and evaluate licensees' qualitative and financial performances. Hansen directs Licensors' attention to Licensees' activities and results, and suggests actions for the benefit of the Licensors and Licensees.

We have reports and studies that furnish reference sources for and facilitate licensing development. These materials are prepared by the Hansen organization in response to clients' needs or as a result of our creative initiative; the major projects covered are merchandising plans, marketing plans, advertising and promotion, participation, production planning, financial analyses and projections, contract preparation and resolutions, and analyses of market conditions and financial appraisals.

The Hansen organization is equipped to service companies of all sizes with licensing and financial needs. Compensation to Hansen can be structured on a fee basis, on a percentage basis, or a combination thereof.